This kid’s going places in life.

Some people really do seem to have a natural business instinct from the moment they learn to walk. It’s like a seed that’s been planted deep within—an innate sense of opportunity, risk, and an unshakable drive to succeed. Combine that instinct with a wild streak of tenacity, an eagerness to challenge themselves, and a desire to test their skills in the real world, and you’ve got a recipe for a little entrepreneur in the making. That’s exactly what makes stories like Seth’s so inspiring.

At just 11 years old, this young boy from Utah has already taken his first brave steps into the world of business. His marketing approach recently made waves, capturing the attention—and the admiration—of many, and even raising questions about childhood and the limits of innocence, all at the same time.

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